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Marcus AndrewsMarketing | And other things
Frameworks

How the pieces fit.

Two frameworks I built to help teams make sense of their marketing. The Jellyfish Model connects research, positioning, narrative, and execution. Narrative Design gives you a process for building the story.
Storytelling

Narrative Design for Business

Five steps to build a company narrative around a change in your customer’s world. With examples, common pitfalls, and ways to put it to work.
Product marketing

The Jellyfish Model

A connected approach to product marketing: research feeds positioning, positioning shapes your story, and the story gives every campaign a shared direction.