It’s time we talked about how you’re using social media. That’s right, this is an intervention.
My big gripe with Twitter is that, for the most part, the marketing gurus that occupy the channel just regurgitate stale ideas. This is not a unique point of view and I’ve more or less accepted it. I still get value from Twitter, but I have my own way of using it, I build lists, I don’t expect much from the feed, etc.
What’s sad/interesting is that Medium, brought to you by the creators of Twitter, basically feels like the same thing but with more characters. Long form regurgitation. Which also makes it a little easier for folks to pretend like these stale ideas are theirs.
1. The league will take, make and miss more three’s than ever before.
Duh right?! I’ve been keeping track of this though and I expect the progression to be pretty linear. Exact prediction below in RED. With more bigs shooting 3’s though, we'll see more bricks, and the overall 3pt percentage will drop for the 3rd straight year. At what point will percentage made not be worth the increase of points added from 3’s? I don't know, but at some point it will tip back the other way. Rest assured we have several more years of the league shooting more three pointers.
I’m a big fan of Ben Alamar and his stats team over at ESPN. But good god that guy is not a copywriter. This is Ben/team’s introduction of their awesome new predictive metric FPI for the NFL.
API's sound scary. It sounds like you need an adult, or maybe a developer. But - you don't. Infact there is a pretty simple tool us muggles can use to build very useful APIs. I'll show you how, but first - what would you use an API for?
Lots of gurus have their own methodology for creating a content strategy for digital content but a new framework isn’t needed. I learned the elements of newsworthiness in Journalism class and it translates extremely well to online content. Stick by these simple rules and your content will kick ass, whether it’s a tweet a blog post or anything else.
Three pointers are worth more than two pointers. This breath taking realization has been the focus of the NBA for the last few years. Since the 2011-2012 lockout teams are taking and making more three’s at about the same percentage made. The teams that really embrace this ethos and the advanced analytics that support it are taking more 3's, less long 2's and more free throws and apparently cashing in. The Rockets have two superstars but they also have a system. Rocketball has helped propel the team to great regular seasons.
I just listened to Bill Simmons’ new podcast “Bill Don’t Lie” and it’s very good. They are obviously taking a more advanced stats approach on topics which should have r/NBA salivating. Their analysis is great but they of course do some pretty serious speculating, it’s still Bill’s show.