M3KA

My big gripe with Twitter is that, for the most part, the marketing gurus that occupy the channel just regurgitate stale ideas. This is not a unique point of view and I’ve more or less accepted it. I still get value from Twitter, but I have my own way of using it, I build lists, I don’t expect much from the feed, etc.

What’s sad/interesting is that Medium, brought to you by the creators of Twitter, basically feels like the same thing but with more characters. Long form regurgitation. Which also makes it a little easier for folks to pretend like these stale ideas are theirs.

Lots of gurus have their own methodology for creating a content strategy for digital content but a new framework isn’t needed. I learned the elements of newsworthiness in Journalism class and it translates extremely well to online content. Stick by these simple rules and your content will kick ass, whether it’s a tweet a blog post or anything else.