It’s time we talked about how you’re using social media. That’s right, this is an intervention.
My big gripe with Twitter is that, for the most part, the marketing gurus that occupy the channel just regurgitate stale ideas. This is not a unique point of view and I’ve more or less accepted it. I still get value from Twitter, but I have my own way of using it, I build lists, I don’t expect much from the feed, etc.
What’s sad/interesting is that Medium, brought to you by the creators of Twitter, basically feels like the same thing but with more characters. Long form regurgitation. Which also makes it a little easier for folks to pretend like these stale ideas are theirs.
API's sound scary. It sounds like you need an adult, or maybe a developer. But - you don't. Infact there is a pretty simple tool us muggles can use to build very useful APIs. I'll show you how, but first - what would you use an API for?
Lots of gurus have their own methodology for creating a content strategy for digital content but a new framework isn’t needed. I learned the elements of newsworthiness in Journalism class and it translates extremely well to online content. Stick by these simple rules and your content will kick ass, whether it’s a tweet a blog post or anything else.