Lots of gurus have their own methodology for creating content online but a new framework isn't needed. I learned the elements of newsworthiness in Journalism class and it translates extremely well to online content. Stick by these simple rules and your content will kick ass, whether it's a tweet a blog post or anything else.
Your family? Friends? Loved ones? Your relationships with people?
I’m extremely excited to announce that on October 31 I’ll be joining the Wildfire Interactive client services team as Social Media Strategist.
Last March I told you I was joining HealthTalker, an early age startup marketing agency in Somerville, MA as their Social Media Associate. It was a great opportunity; I spent 8 months at the evolving company before a financial situation lead to the elimination of my position. In November I began consulting for City Year founder's Alan Khazei's campaign for the late Ted Kennedy's senate seat. Both experiences were very rewarding; I discovered a lot about applying social media to the Pharma industry and politics.
Startup companies amaze me, better said the people behind startups amaze me. I’m attracted to the entrepreneurial spirit like a moth to bright lights. There is something just sexy about the excitement and risk involved that makes this game so much fun.
When I moved to Boston I got a job at a startup and it was a wild ride, now that I’m no longer working there I’ve started doing it myself as a social media consultant. I attend young entrepreneur networking and development events each week and soak up their tales of success, failure and ingenuity. I have been meeting more and more with young entrepreneurs in coffee shops, bars and living rooms to help them figure out how they can use social media tools and enter the content game.
What I have been seeing is that each business no matter where it is in the development stage comes with a philosophy. These young entrepreneurs are very passionate and it’s because they have a mission behind their work that drives them. You ask them about the weather and in an instant they have you convinced that their product of service is going to change the world.
That’s why it blows my mind when I ask these people if they are blogging or creating content and they say “Well, I’m not really sure what to talk about”. The internet is the greatest platform in the world for disseminating information about your passion. And also it’s not just one-way! You get to hear from all those people who love your idea, can help you, want your product or have criticisms you need to hear.
Are you a young entrepreneur who wants to, build a network, get feed back, build an army, sell product, make connections, change the world, get VC funding and get credit? Of course you are! So then you need to get into the content game. Start a blog, blog everyday about what you know best for 30 days and see what happens. Keep track of twitter followers, readers, traffic, comments and leads. I’m positive that at the end of those 30 days you will have more defined goals, know your business better, have a ton of contacts, build your personal brand and become an expert in online communications.
Do you have a brilliant idea for entrepreneurs to use when getting started? Please share.
It's a god-awful small affair
To the girl with the mousy hair
But her mummy is yelling "No"
And her daddy has told her to go
But her friend is nowhere to be seen
Now she walks through her sunken dream
To the seat with the clearest view
And she's hooked to the silver screen
But the film is a saddening bore
'Cause she's lived it ten times or more
She could spit in the eyes of fools
As they ask her to focus on
I’m addicted to my Google Reader. It brings everything I could ever need right to my doorstep and helps me stay informed and up to date. I take pride in the amplitude of my reader and how well stocked I keep it. From time to time I’d like to tell you about the latest subscriptions that have made the grade and the people behind them.