Your family? Friends? Loved ones? Your relationships with people?
Isn't it getting harder and harder to stay in touch? To really keep your bonds with them strong? People move, work more than ever and have babies and other priorities. Wouldn't it be nice to have a way to keep up to speed with their lives in your down time?
A kind of CRM for your personal relationships? So that you could manage more relationships, build stronger ones, and keep up with people on the fly?
Wouldn't it be great if it was free too?
You love Facebook. We all do. And that's ok.