NARRATIVE DESIGN
For Business

Standard product positioning isn't cutting it anymore as a tool to differentiate and standout. Categories are too crowded, everyone is taking the same approach, and the technology landscape is packed with lookalikes. But some companies still do it. These companies don't play by the rules. They make their own rules, and their own game. Companies like HubSpot, Drift, Gainsight. They do it with a new process called Narrative Design. Join this session to understand the process and dive inside the minds of the narrative designers.